The Principal Financial Group has installed its 10th Kodak NexPress 2100.

By Bob Neubauer

Selling variable data has been easy, Brooker says. It’s just a matter of bringing the creative folks and IT people to the in-plant.

“You just show them what our capabilities are,” he says. “They go back to their desks and they think about it, and they [say] ‘I wonder if I could do this.’ Those folks have the best ideas. My team. . .we work with them and match up their requests with what the capabilities are of [our employees] on the floor, and magic happens.”

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Eastman Kodak Co.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Principal Financial Adds 10th NexPress