The Path to In-plant Success

A series of articles from Rochester Software Associates looks at some major trends that in-plants need to address to be successful. These include the need for marketing, print center convergence into a single corporate print center, making the in-plant easier to work with than local suppliers, and continually improving workflow to meet demands for shorter print runs and faster turnaround.

The first of these articles was just posted on the Output Links Web site. It explains why in-plants should market themselves, and offers some simple actions that managers can take to get started marketing their print centers.

In-plants know their organizations best, the article maintains; but merely possessing this information is not the key. Proactively seeking out additional business and efficiencies by leveraging this knowledge and applying it to the current critical business issues are the keys to successful internal print center marketing. Assuming you will get the business by virtue of proximity is an assumption of the past.

Read the full story here.