The Paper Chase

"We figure we do half the business on campus," says Bant. "Our biggest problem is that we are not competing on price but on time. A lot of our business is fund-raising, and that is all becoming a science of timing. If we do a coffee table book, it has to arrive at a potential donor's house two days before the phone call comes to follow it up. If it gets there two days afterwards it's no good. We lose work if we can't turn it around in shorter and shorter times."