The mega show is almost upon us. Here’s a glimpse of what to expect.

By Mark Smith

Albrecht Bolza-Schünemann, president of Drupa 2008 and CEO of Koenig & Bauer AG, greeted attendees with the message that “print is not at all dead.” The industry continues to develop new business models in response to the ongoing new media challenge, he said. There has been cross-pollination between digital and offset, he continued, adding that brand protection and anti-counterfeiting measures hold promise for print.