The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
Every request from current customers, regardless of how subtle, should be documented, tracked and periodically reviewed. Markets constantly move. And if everyone in a supplier organization is attuned to the importance of those movements, along with subtle, indirect customer complaints or requests, then there should never be a lack of opportunity to become more important to other current customers.
- People:
- Sid Chadwick
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