The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
Ideas: Whenever an in-plant introduces a meaningful new product or service that's quickly accepted by one or more customers, there's a natural tendency to think, "Aren't we smart?" Yet, on questioning, we often learn that at least one significant account demanded that the new service be available, or they would take their business elsewhere.
- People:
- Sid Chadwick
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