The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
For instance, if we learn to support a customer's trade shows through uniquely designed fulfillment services, there's no reason we can't offer similar services for other customers' trade shows. Experiences and understandings gained in creating perceived value for one account can often be offered to other customers with similar needs.
- People:
- Sid Chadwick
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