The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
--Sid Chadwick
Be aware, though, that the greatest value of current customers to your in-plant is not so much what they spend, but all the other values they can contribute—if we're open to new opportunities for those contributions.
Current Customer Value
Education: Most customers know more about their market(s) than we know as their print supplier. Yet most of us know that what we learn from one customer can be helpful in dealing with the next customer, who may be in the same or similar business, or have similar needs.
- People:
- Sid Chadwick
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