The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
As a reflective rule of thumb, whenever we hear cries of pain, we should also hear "opportunity."
If we're interested in quickly improving our in-plant's revenues and performance margins, be aware that our single most undeveloped opportunities could not be closer. They're called "current customers."
| Every request from current customers, regardless of how subtle, should be documented, tracked and reviewed. They provide ideas for meaningful new products and services. |
- People:
- Sid Chadwick
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