The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
Also, buyers generally prefer working with suppliers who are relentlessly pursuing the work from that buyer that they don't yet have, versus the supplier that seems content and reactive.
With buyers increasingly consolidating their suppliers, it's the smart suppliers that demonstrate they are not content until their current customers are awarding them all that's available.
- People:
- Sid Chadwick
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