The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
More profitable, predictable work: If I ask the question, "Who would you rather produce work for, a new account, or a current account?" the answer is almost always, "a current account." Spoilage is usually less; production is faster and more predictable; and managing your production schedule around that particular job is also more predictable—so that more work can reliably be scheduled.
- People:
- Sid Chadwick
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