The Lifetime Value Of Your Customers
Your customers can do much more for you than just pay their bills. They can bring you new ideas and opportunities, not to mention new clients.
My experience is that at least half the time there is extra time available, and the buyer who can provide extra time to the supplier delights in doing the supplier a favor in order to gain "a chit" or "I owe you" for needed future performance. Note: additional time to produce a customer's work often lowers the cost of both this customer's work and other work you're producing. That lower cost is often not reflected in your accounting system.
- People:
- Sid Chadwick
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