The Kinko's Threat

Clearly, Kinko's is a formidable competitor. But it's also a good example for an in-plant to follow.

"So if your business strategy is that the folks at your school should be using your service because you're one of them, you may have a problem," notes Chambers. "You've got to compete on service and value, as well. I suspect that's really Kinko's strategy: Bring them in with low cost and hook them with value."