The Kinko's Threat

'Kinko's Sells Service'

While this may be true, few have accused Kinko's of poor quality. And as for service, some would say Kinko's has mastered this art.

"Kinko's doesn't sell copies. Kinko's sells service," maintains Ray Chambers, vice president and chief information officer at Juniata College, in Huntingdon, Pa. "They add value. How? By creating an environment where the customer can get most everything they need to finish a project. And, a lot of it is free. You can walk into Kinkos with an idea and walk out with a professional looking document. How many of us offer that level of service?"