The Kinko's Threat

(Case in point: A recent visit to a New York City Kinko's turned up a price of $4.50 to velo bind a single book. At a Philadelphia location, the price was about $3.00. An independent quick printer nearby quoted a price of $1.50.)

"Kinko's is virtually unbeatable with their per copy costs," testifies Sonoma State's Leonard. "But anything outside of that is much higher than anyone else in the marketplace."