The Kinko's Threat

Such mass marketing—not an option for most independent quick printers—keeps Kinko's name fresh in the minds of in-plant customers. As a result, they start to think of Kinko's first when they have jobs—even when there are policies in place directing them to use the in-plant.

In Virginia Beach, Kevin Field, administrator of Printing and Mail Services for the city and its schools, knows some of his customers use Kinko's and other quick printers for small jobs, despite city policy.