More than 100 Managers Attend IPMA 2009
“Business as usual maybe worked three years ago,” he said.
Panel Discusses In-plant Success
To consider some of the attributes of successful in-plants, Y. Rosie Madison, vice president of WW Industry & Photo Marketing for Xerox, moderated an enthusiastic panel discussion. Panelist John Meyer, director of the Rochester Institute of Technology’s HUB Print and Postal Services, recommended sitting down with your best customers to learn about their challenges and then brainstorming ways to help them. This will increase the in-plant’s strategic relevance to the organization, he said. Branding has become increasingly important at RIT, he said, so the in-plant has positioned itself as the “branding police.”
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
