More than 100 Managers Attend IPMA 2009
Pellow continued the discussion in an afternoon session on how to thrive in a digital economy. She predicted that the cost of a full color digital impression will drop below 21⁄2¢, and longer runs will move to digital. She urged in-plants to get more involved in multi-channel communications, because marketing departments are moving in this direction. (See related survey results on page 34.)
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
