The "In" Crowd

"It gives our employees access to a variety of projects to work on," she reports. "It gives them experience and knowledge. Through that, it gives them pride in what they do."

Marketing: Pavletich started out with mailings. Since then, she and her two salespeople have discovered that the most effective method is to set up an appointment with a potential client and present a live demonstration with samples of the in-plant's work.