The "In" Crowd

Milwaukee, Wis.

Graphic Services Manager: Debbie Pavletich

Percent of overall revenue: 18%

Types of jobs: Technical manuals, marketing materials and forms.

Debbie Pavletich was concerned.

"I saw what was going on in the industry with in-plants being put out of business," she recalls.

So she developed a business plan that included a strategy to sell to the outside.