The "In" Crowd

"A lot of in-plants say if they can't do it all, they don't do it," Kaplan says. But, he will take insourcing work, even if he has to outsource part of the job to a commercial printer.

"I'm not rejecting the jobs," he says. Kaplan will take a job as long as his in-plant can do at least 50 to 75 percent of the work. He reports that by accepting this work, he still makes money. Ultimately, he says, the customer doesn't care who does it, as long as it gets done.