In-plants Are In at Graph Expo

Everybody’s courting in-plants these days. Recognizing that in-plants are expanding, several vendors have started gearing their marketing efforts directly towards in-house printers.

Likewise, the Graphic Arts Show Co., organizer of Graph Expo, is focusing strongly on the in-plant market this year.

“Now, more than ever, corporations are looking to their in-plant printer to provide more than just a print job—they need a marketing partner who can offer value-added communications pieces,” declares Ralph Nappi, GASC president.