The Future Of Offset

Speeding Up The Process

Press speed has long been an important issue to printers, but some manufacturers feel that the increase in short runs may have obviated the need for speed.

"The speed of feeding and printing has reached its peak," proclaims Tom Nishimura, president of Hamada of America. "Nobody needs 12,000 iph or higher for a run length of 5,000 to 20,000 sheets. Larger run lengths are only 13 percent of the total process color orders, and it's getting less in the future."