The Future Of Offset

The changing technology will not occur in a vacuum, however. The marketplace is expected to evolve, as well, with some predicting that the packaging business will consistently account for the lion's share of offset jobs. Nishimura cites a recent NPES study suggesting that offset printing will account for 80 percent of publishing, printing, duplicating and copying dollars in the year 2005. Alternative media, including the Internet, will also change the dynamics of the business.