The Future Of Offset

"I believe the 74 DI is a harbinger of things to come, and I believe the printing plate itself probably has a limited life. Why make a plate? Why not just image a cylinder?"

But with three general size categories of printers—less than ten employees, less than 50, and more than 50—along with a variety of market niches, the real question is how quickly direct imaging on a press will truly become a reality for the majority of printers, many of whom are budget-strapped. Kendig says the 74 DI may prove one way to gauge how quickly the technology will spread.