The Future Of Offset

No one argues that's a ratio that needs to change.

"The whole thing is to automate," says Newton, of A.B. Dick. "Clearly the industry is moving to digital press technology. You look at imagesetters right now: There's really no logical reason that somebody should buy an imagesetter now that all the direct-to-plate systems are out there, because it's an elimination of a costly step. Well, in another seven years you're probably going to have a hard time making a rational argument as to why you should buy a platesetter because, again, that's a costly step. And if that can move directly to press it gives me the benefits of getting rid of costs, [and] allows me to improve the process and take out some of the error in production.