From the Editor: TransPromo Is Here

This last point is important to understand, because it is the marketing people in your organization who will latch onto transpromo. Though the summit drew attendees from the in-plant and IT areas, it was the marketing folks at whom the event was focused; almost every session excitedly stressed the many benefits of transpromo as a marketing tool (i.e. more likely to be read, can be personalized, etc.) So it stands to reason that if your marketing people are keen on transpromo, but your in-plant is completely in the dark, you’ll be in no position to help. What’s more, commercial printers like RR Donnelley (a large presence at the summit) are eager to step up and provide a solution.