• Advances in technology, from color ink-jet and toner to composition software, make transpromo possible. Cost per impression is no longer an inhibitor.
• Changing postal regulations favor high-volume, first class mail.
• Market conditions have changed, and chief marketing officers are looking for new ways to get their messages out.
- People:
- Barb Pellow
- Places:
- New York
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.