From the Editor: TransPromo Is Here
Keynote speaker Barb Pellow, in her enthusiastic opening address, pointed out the four key drivers of transpromo:
• Marketers need better ways to reach ad-wary consumers. Consumers open and read transactional documents, so they are sure to see these marketing messages. In fact, 63 percent of those polled preferred statements with personalized marketing messages to traditional statements with inserts, she said.
- People:
- Barb Pellow
- Places:
- New York
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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