May You Thrive in Interesting Times - Page 8 of 19

By Greg Cholmondeley

The Environmental Realities

Sustainability and the environment are hot topics. By 2007, virtually every company, school and government agency had included some sort of environmental impact wording into its core values. For some, this involved ISO 14001 certification; for others it was simply a value statement. By 2008, this shifted from words to action—or at least to examples. Organizations had to prove they were doing their part, which often took the form of reporting existing, tactical actions like “30 percent of our paper is recycled.”

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.