May You Thrive in Interesting Times - Page 7 of 19

By Greg Cholmondeley

• The cost of acceptable quality digital production color has dropped.

• Organizations are realizing that improving ROI (return on investment) involves more than simply minimizing their investment; it also involves increasing the return.

Leading in-plants are working with client organizations and discovering ways to use their production expertise and capabilities to improve their clients’ results—not just minimize their costs. Doing both is how organizations will win in today’s economy.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.