May You Thrive in Interesting Times - Page 6 of 19

By Greg Cholmondeley

Unlike the black-and-white digital production revolution of a decade or two ago, the digital color revolution is not about transferring jobs from offset presses. Instead, it is about doing color work that could never be done on a press. Digital color work brings new types of jobs with new requirements. They involve personalization and customization on each piece, whether they’re direct mailings or transpromo statements. This is occurring now for two reasons:

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Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.