May You Thrive in Interesting Times - Page 4 of 19

By Greg Cholmondeley

As an example of changing business practices, consider digital color printing. Caslon and Co. reported that in 2006, for the first time ever, the retail value of digital color printing in the U.S exceeded that of black and white—even though digital color print volumes are a fraction of monochrome. Digital color production costs are higher—but then so are the margins.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.