May You Thrive in Interesting Times - Page 16 of 19

By Greg Cholmondeley

• Increasingly insource printing to help subsidize internal operations.

• Proactively market and sell their services internally and externally both online and in person.

• Ensure that profitable work (like color direct mail) is kept in-house and not outsourced.

• Be able and willing to change.

• Start simple while learning, proving and improving abilities.

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Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.