May You Thrive in Interesting Times - Page 14 of 19

By Greg Cholmondeley

Keys to Future Success

The most successful in-plants in the coming decade will:

• Offer more than just printing. This can include database organization and filtering, mailing list cleansing, business rule programming, efficient outbound mail handling, results tracking, return mail and opt-out processing, PURLs, Web sites, e-mails, etc.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.