May You Thrive in Interesting Times - Page 13 of 19

By Greg Cholmondeley

Another technique that in-plants have successfully used is to work with a customer to improve its results on a key activity. They partner to develop a specific program, for example a personalized alumni giving campaign for the alumni affairs office. Program dollars from the client fund the investment, which is justified with a measurable business result. The in-plant can then leverage that investment as it grows its business with more clients and projects.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.