May You Thrive in Interesting Times - Page 11 of 19

By Greg Cholmondeley

Another related area of investment will be in variable data printing and transpromo capabilities. Investments in these areas are not just limited to technologies, but also in the skills required for database manipulation, mailing techniques and programming.

Finally, there will be continued investment in Web-to-print and workflow management solutions to capture market share and increase efficiency in order to drive down job handling and production costs.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.