The Direct Approach

Xerox entered the offset world "to round out the product line," Kendig says, and because its customers are moving in that direction. Whatever experience Xerox lacks in supporting offset, he adds, it is making up for through a partnership with Presstek, which has years of DI experience.

Indeed, Presstek's ProFire is the imaging system most DI press manufacturers have chosen. Its advantage, says Efrem Lieber, Presstek's vice president of sales, marketing and customer support, is its compactness.