The Direct Approach

One sign that DI is destined to stick around is the entry of Xerox into the market. The company showed its DocuColor 233 DI-4 at On Demand and is offering a larger-format press, the DocuColor 400 DI-5, as well.

"We know the digital business better than anybody else in the graphic arts," contends Ron Kendig, general manager of direct imaging for Xerox. "And we think we're in a good position to move people into digital."