The Direct Approach

That's where on-press imaging comes in. It offers everything today's business climate demands: Short-run efficiency, lower costs, faster makereadies and fewer steps.

True, direct imaging (DI) is nothing new; Heidelberg introduced its GTO-DI in 1991. But DI quality has improved since then. New imaging systems from Presstek and CreoScitex have paved the way for more DI presses. At Drupa, some nine vendors showed DI products, a clear statement that offset is heading in this direction.