The Digital Shift

Offset press employees were repositioned to either digital or to other aspects of the operation, according to Zischler, who plans to retire this month after 44 years on the job. Cross-training employees helped the transition.

"At first we had people dragging their feet a little bit," he says. "As they saw into the future the direction that printing for our company was going into, it was easier for them to buy into it. And when they saw that we weren't laying people off and were retraining them for different types of work, they were receptive to it. If we went down the road of laying people off, we would have found more resistance."