The Coverage Conundrum

Because the usage report states five percent coverage, the customer assumes they are paying $.005 per image. The general industry standard estimating toner coverage on an average office text page ranges from 12 percent to 18 percent depending on which vendor you ask.

The customer commits to the vendor to buy a certain number of images, for example 210,000. The vendor sends the customer seven cartridges. What happens when the cartridges run out? The vendor says "You must have made more than 210,000 images. Let us sign you up for another 210,000."