The Coming Of The Digital Dynasty

"We're charging 50 cents per sheet to do color work on the 40," Shimabukuro says. "I can reduce the cost to provide color work."

At Meredith, the webfed InfoColor 70 has also reduced costs for customers. "We charge by the linear inch internally," Furstenau reports. "So if you want to save money, you can make the job smaller or run fewer copies. With offset, that's not possible."