The Coming Of The Digital Dynasty

"All the user has to do is push the button," Shimabukuro says. "The quality is already built in."

His shop is putting this quality to good use in brochures, calendars, annual reports and other four-color work that's beyond the scope of the shop's two-color presses. And since the DocuColor 40 can print at a cost of four cents per page, the operation doesn't hit customers with high prices.