The Coming Of The Digital Dynasty

"We will print your policy that night and, assuming that we can underwrite you without a big risk, we'll send out a policy the next day to you, bypassing any manual intervention," Fridenberg says. "And each policy is a personalized document developed specifically for the insured."

Personalization such as this is a big benefit of digital printing. Lane notes that the Chromapress' variable data printing capabilities provide a powerful marketing tool. "We believe that's the key to the machine," he says.