The Coming Of The Digital Dynasty

In the past, a client would have to wait as long as 15 days for a policy. Not in the age of EDGE.

"If you're clean," Fridenberg says, "you'll have a policy in your hand in less than three days—depending on the mail."

Here's how it works. A Farmers agent keys in all the pertinent data for the potential client. The information then passes through the Océ's front end. An underwriting application will do an initial evaluation of the insurability of a person. Anything questionable is kicked out and manually reviewed. Otherwise, the information goes straight to the Océ printing system for immediate processing.