The Coming Of The Digital Dynasty

While the Indigo has increased the number of products the in-plant can offer, it has decreased the amount of space the operation requires. Specifically, the department went from 17,000 square feet to 8,100.

Does Sperrazza feel confined? Not at all. He points out that the Indigo's short-run printing not only cuts costs, it cuts warehousing space. Since customers can order the exact number of products they desire, there are no extra copies collecting dust.