In-plants: An Epicenter of Industry Transformation

Achieving these reform opportunities is likely to require a radical transformation of workflow. Print cannot be regarded as a functional area separate from other functional areas. It is now fundamental, like IT, to all functional areas of work.

A Presentation Technology

But why bother with this complicated view? The reason is that printing needs to market its strength as a presentation technology. Its important legacy of serving the interests of readers still remains. The paperless office has been elusive, partially because of the important relationship between print and the reader. The communications industry needs to better understand why this relationship is so important—with implications for teaching, learning and customized market message management.