In-plants: An Epicenter of Industry Transformation
The combined impact of the Internet and digitization have moved print production closer to the source of demand, a migration that is transforming the structure of the industry. In-plants are at the center of this change.
Because of these trends, the in-house print sector is a highly unusual industry. The entire communications industry should put effort into understanding the dynamics of this sector. The need is to understand print communication strategies within the context of different roles of the readers, users and knowledge workers. This is because in the new digital environment, enterprise staff, stakeholders and customers are all readers and users, and all want to dictate workflow according to their own interests and needs.
- Companies:
- Canon U.S.A.
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