The Color Boom

For a small in-plant like this one, scoring these two machines at even the lowest price might seem impossible. That's why insourcing is so essential to this Virginia in-plant. Fulcomer expects a return on investment in only 18 months because he's banking on his outside customers' desire for color work. To lure them in, the in-plant was able to cut the cost of color prints from 60 cents to 28 cents. So far, it's paying off.